All of us know that users of the Web do not read advertisements on the websites we visit, yet the online communities are emerging as the next great media rely solely on this method to produce revenue. In The Social Network Business Plan, social network expert, David Silver presents and explains 18 cutting-edge methods to create revenue for social n[Read More]

Afuah and Tucci's Internet Business Models and Strategies: Text and Cases, 2e draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci explore the concepts on[Read More]

Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website[Read More]

As the Internet grows and continues to become an increasingly integral part of our lives, so does the opportunity to make money in this arena. Online spending reached nearly $80 billion in 2005 and increased to approximately $103 billion in 2006. An estimated 136 million people shopped online in 2007. These figures suggest that an online business i[Read More]