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	<title>Net Chaos Live &#187; pay per click impressions</title>
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		<title>pay per click impressions &#8211; Beware the Click Without the Conversion &#8211; free article courtesy of ArticleCity.com</title>
		<link>http://netchaoslive.com/pay-per-click-impressions-beware-the-click-without-the-conversion-free-article-courtesy-of-articlecity-com</link>
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		<pubDate>Sun, 03 Jan 2010 02:51:16 +0000</pubDate>
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				<category><![CDATA[General]]></category>
		<category><![CDATA[pay per click help]]></category>
		<category><![CDATA[pay per click impressions]]></category>

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		<description><![CDATA[Beware the Click Without the Conversion
&#160;by: Kevin Gold
It is a funny thing with pay-per-click marketing.
Marketers spend significant time and money increasing their traffic volume (click-throughs) while focusing less on the website conversion strategies that produce results from the click-throughs. 
Why is this funny?   
Because in essence, a &#8220;click-through&#8221; places money in the pocket [...]]]></description>
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