pay per click campaigns – Yahoo! Answers – What is the pay per click mean?

Monday, December 21st, 2009 at 2:56 pm

What is the pay per click mean?

I assume that by 'mean' you are referring to the average cost or revenue.

There is no average income or cost. A Pay Per Click income/cost campaign varies depending on the keywords chosen. It has nothing to do with the traffic those keywords receive. Instead, it has to do with the amount of money advertisers pay.

However, if you are looking for revenue, do not expect to get a fair share. The Agencies like Adbrite or Google may promise you X%, but you will rarely get more than 2%. Even if your site is 100% relative - something that takes a professional SEO company to achieve.

If you are interested in advertising, then it is important to know that you do not need to pay the CPC (Cost per click). In fact, a PPC company should reduce your CPC by 50 - 70% lower than the marked one. This is because each position pays less CPC than the one above. It also has to do with how well you group your keywords, ads, and linked-to-pages.

I can offer some tips that will help you increase your revenue:

1. Do not use more than 1 Ad Company
2. Make sure that your Meta Tags, content, title, ad, ad title, and Link URL all use the same keyword.
3. Make sure that the page has a good grade. It should be above 70%. Hubspot has an excellent grader. Their SEO software is $9000 a year, but you can use the grader free websitegrader.com
4. Keep your blog/website focused on one topic.
5. Add new content every week.

How to Lower Your Costs:

1. Manage your PPC campaign carefully. There is no such thing as a 'set up' and manage once a month PPC campaign. There are many ways to improve your ROI (Return On Investment)

a) Google lets you select sites that your ad appears on - select sites that are relative
b) Keep your 'baskets' focused on 1 single keyword.
c) Delete low performing ads
d) Delete ads that get a lot of clicks, but the people leave your site immediately
e) Set the time your ads appear to match when your audience is online. Letting ads run at 4am, can be an expensive mistake.

2) Learn everything you can about PPC. Like SEO, there is a ton of free information on the net regarding PPC - and 99% of it is useless. Make sure you learn only from people the INDUSTRY calls gurus, not people who sell books and have 'secrets' that the pros do not know.

3) Start Small. No campaign is perfect the first time around. It may take you 2 or 3 months to weed out ads that attract people who want something free, just want to read, and the ads that attract people who are ready to buy.

This is just a brief explanation of PPC to help you get started on your journey.

If you've been keeping up with my blog posts lately you'll know I've come to adding a few news posts from around the web on this subject. I've got a couple more today that are new and updated, so let me know what you think of em...

The Green Building Center Gets Recession Help, Wins $60000 Ultimate Web ...

The company offers everything from organic search engine optimization (SEO) and pay-per-click (PPC) to social media marketing, online public relations and ... Read More...

Basics of Search Engine Market, Know Them to Clutch Your Clients

SEO is a wholesome strategy in itself, which integrates numerous online marketing procedures, including paid advertising, pay per click management, ... Read More...

SEO India: Rank Highest With SEO Company India

... zeroing in on the most effective keywords and key phrases, social media optimization, pay per click management, blog, forum, link, directory, ... Read More...
That's all the news for today guys, so until next time, thanks for stopping by.

The Wallet Draining Days Of Outrageous $4 PPC Click Costs And Hours Of Slave Work For Traffic Are HISTORY!