google adwords pay per click – Optimizing Your Business With Google Adwords

Saturday, November 28th, 2009 at 2:41 pm

Optimizing Your Business With Google Adwords

Google AdWords is a form of Internet marketing that allows businesses – both large and small – a simple way to create targeted, cost-efficient advertising campaigns online. Before diving in head-first, it is important to understand the ins and outs of AdWords, including Pay Per Click (PPC) versus Organic Search Engine results, keyword strategies, and how to turn those clicks into dollars in your pocket.

Pay Per Click versus Organic

Google AdWords is a Pay Per Click (PPC) advertising model. Pay Per Click results usually appear as a "sponsored link" above or beside the normal “Organic” Search Engine results.
Ideally, a website would have top Organic Search Engine positions for its most important keywords and phrases. This would produce a constant stream of quality traffic to the site and cost nothing. For most websites, however, a top Organic ranking never happens. Pay Per Click is a powerful way to reach the same audience.

Costs & Benefits of PPC Advertising

Major benefits of PPC programs such as Google AdWords or Yahoo! Search Marketing include the immediacy of listings and the control available to the advertiser. Pay Per Click bidding can start at just $0.01 per click. For many, this is a cost-effective way to acquire customers. For competitive keywords, however, the bidding can soar to more than $10 per click! Receiving top positions for some PPC search phrases can cost hundreds of dollars a day!
In this way, AdWords is not for everyone; it can quickly grow or deplete a business. For example, if you spend $200 a week on your AdWords campaign but only make $50 in sales, then AdWords may not be for you.

Choosing the Right Keywords

Having a successful AdWords campaign begins with selecting appropriate, targeted keywords. Your goal should be to get quality traffic to your site. To do so, you must craft an ad that highlights exactly what you offer, and choose keywords that appeal to your customer base ONLY. Remember that every click costs money, so you only want potential customers to click on your ad.
Once you’ve set up an AdWords account, you can review and edit your keywords at any time. Be sure to sort keyword results by popularity, predicted ad position, and Cl
1000
ickthrough Rate (CTR). Knowing which keywords are not performing well and which need a higher bid is essential for a successful AdWords campaign.

Don’t Put All of Your Eggs in One Basket

Think of AdWords as a tool, not a strategy. It is a great way to get immediate exposure, but if you neglect your Organic Google ranking, you will always be dependent on AdWords. (Bad!)
In order to increase traffic to your website and maximize your Return on Investment, consult with a qualified company that understands PPC Management and Organic Search Engine Optimization techniques.

By: jatin sharma

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Pay Per Click Search Engine Marketing - Starting A Campaign
by: Martin Lemieux

Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go.

Why fight a never ending battle against some of the worlds best webmasters who have years of experience and are deticated to search engine placement 24 hours a day, 7 days a week?

Don't fight the battle, win the battle by utilizing pay per click search engine marketing!

1st Thing 1st: Testing Your Market Place...

If you've never attempted a pay per click campaign, a good idea is to start with a small budget in order to test your market place.

The key is to find what your potential customers are searching for. There's no better place to test that out by going to Google. Google allows you to pay for a small ad off to the right within a small green box.

Huh? If you've never seen these small ads within Google, go to: http://www.google.com

If you type in "web design" in google's search engine, you will no doubt get the regular results on the left, as well as a list of small ads off to the right within small green boxes.

Underneath the small green boxes, you will see a link that says; "Place your ad here". Another route is by going here: http://adwords.google.com

Please do yourself a favor and deticate yourself to a small ad within Google in order to learn the ropes and utilize an inexpensive way to some fabulous research information.

You'll want to determine how much you are willing to pay for 1 month. It could be as low as $20, but I recommend starting out with $50.00 to start your 1st campaign.

Try coming up with an ad that's catchy and to the point!

Ex. Legal Services

Get A FREE Consultation!

Legal Services in Ontario

legalservices.com

After that you need to predetermine the "Key Phrases" you think that your potential clients are typing in Google when it comes to your product or service.

EX. "Legal Services".

When Google asks you to enter your key words or phrases, you might want to try entering something like this....

Legal Services
Lawyers in Ontario
Law Services
Lawyer Services
Lawyer Services in Ontario

Try using as many as you can think of... Google will later show you the most popular key phrases compared to the key phrases that don't work at all.

Please Note: I am using Google's Adwords as an example because of how easy it is to log into your account at any time and check to see how many people have seen your ad and how many people have actually clicked on your ad to visit your site.

Once you've entered your "Key Words & Phrases" now you're going to be asked to enter the maximum amount of money you want to pay every time someone clicks on your ad.

Ex. If someone searches "Legal Services", you enter that you will pay a maximum of 0.07cts per click.

This will give you a pre-qualified potential client for 0.07cts.

Let's move on a little now..

Assuming that your ad is all set up and already on the way. Now you can return to Google, log into your account and see how your "Key Words & Key Phrases" are performing with your campaign.

It might read something like this....

Legal Services -- Ad was viewed 2000 times -- Clicked on 100 times.
Lawyers in Ontario -- Ad was viewed 4560 times -- Clicked on 9 times.

Now you will get a much better understanding at what your potential clients are searching for and what they are actually clicking on.

KEY NOTE: Try to experiment with this as much as possible and as quickly as possible so you can really begin your Pay Per Click Search Engine Marketing.

Are you ready???

Now that you have your predetermined key words of phrases you want to use, you can now start looking into pay per click campaigns. Per per click search engines are a little different compared to the Google Adwords because instead of getting a small ad off to the right you are now going to bid on actual search engine placements.

1st thing you want to do is to visit a pay per click search engine. For instance, you might want to visit: www.goto.com or www.lycos.com or any other pay per click search engine online and test your new key words to determine what the top placements are paying for those spots.

Ex. Let's use "Lawyer Services" again, type in that phrase in any ppc search engine and look at the top placements! It should read something like this...

5) Legal Services.com

Our firm is dedicated to helping you win your case each and every time.

Cost: $0.10

The key is to look at the cost. The cost is what "Legal Services.com" was willing to pay for the 5th search engine placement.

And there you go, you now have the basic knowledge to plan out a pay per click campaign. Always remember to lay out how much you are willing to commit to your search engine campaign and keep yourself to it.

I recommend to all my clients to atleast master the Google Adword program. Google's search engine is the #1 hotspot on the internet for potential clients, why not get a slice of the pie!

Good Luck To All!

About The Author

Martin Lemieux

Smartads - President

http://www.smartads.info

Affordable web site design & Web Site Marketing Tips

http://www.flyinggelatingames.com

ASES - Affordable Search Engine Specialists

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